Mistakes During eCommerce Site Testing That Hamper Your Sales

Suppose you have spent several hours exploring top-selling products, developing your strategy and creating your online store. However, the sales just don’t increase, despite such efforts. Well, you’re not alone in this race. Several new ecommerce owners strive hard to create sales at first, but due to some flaws, they find it daunting to do the same. To help you out from this situation, we have highlighted here, five eCommerce site testing mistakes that could be killing your sales.

• Failing to make the optimum utilization of quality images

Pictures speak a thousand words, and it applies to your e-commerce site as well. It is specifically true when you are selling items whose value completely depends on its appearance, apparel, art, décor, and a lot more.

• The website doesn’t look reliable

You know you’re reliable, so the question is how you can make your customers experience it. The answer is – by giving a complete overhaul to your website. You can also include the testimonials, customer’s review on your site to let the visitors know that you are a trusted brand.

• Wrong selection of shopping cart

Before selecting a shopping cart for your site, carry out some research. Consider all aspects regarding features, functionality, budget, integration and the need for customizability.

• Not having a mobile-optimized website

You must encompass a mobile-optimized website to offer one-stop solution for customers.

• Your website is too slow

Never overload your site with contents than it can handle. People dislike the slow sites, which obviously slow down your sales.

Conclusion

With effective software testing and quality assurance, you can tackle such situations and randomly increase your sales.